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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia International Journal of Applied Business Research Jurnal Manajemen dan Kewirausahaan
Ambara Purusottama
Universitas Prasetiya Mulya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : MIX : Jurnal Ilmiah Manajemen

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COMMUNITY-BASED ENTREPRENEURSHIP: A COMMUNITY DEVELOPMENT MODEL TO BOOST ENTREPRENEURIAL COMMITMENT IN RURAL MICRO ENTERPRISES Ambara Purusottama; Teddy Trilaksono; Agus W. Soehadi
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.466 KB) | DOI: 10.22441/mix.2018.v8i2.015

Abstract

Abstract. Micro enterprises (MEs) have been proven to be significant contributors to the national economy, particularly for marginal communities. However, only a few programs are aimed to encourage ME improvement, especially in rural areas. The community-based entrepreneurship (CBE) program led by higher education institutions has been recognized as an effective instrument to accelerate capacity building for marginal communities. This research aims to determine the effectiveness of this program in boosting entrepreneurial commitment of rural MEs to help them develop their business. Applying the theory of planned behavior (TPB) framework, this research applies a direct survey to respondents from rural MEs. Then to analyze both data and output, this study applies PLS-SEM tool with SmartPLS software. Results reveal that social factors (social pressure and environmental influence) do not incline rural ME entrepreneurs to develop their business. Attitude factors (entrepreneurial benefit and willingness to take a risk) become the most dominant variables, and consistently have an impact on rural ME entrepreneurs in developing their business. To implement the business development of rural ME, perceived behavioral control becomes a main determinant. Demographic profiles (age, gender, and eduction) is also heavily as influential factors.
Co-Authors Agus W. Soehadi Ari Ardianto Gregorius Dimas Hapsoro Prastowo Ifa Hanifah Misbach Irfan Hary Prasetya Puteri Annisa Tsamrotul Fuadah Sri Widya Wijanarti Teddy Trilaksono Teuku Fajar Akbar Togar Mangihut Simatupang Yohanes Berenika Kadarusman Yos Sunitiyoso